2: If not already explained, state when the product or service will be available and highlight its major features. It mixes the old “the art of leather” with the new “with a new attitude”, and prepares you for something unexpected, “Don’t be surprised if the unboxing gets a little emotional.”. It’s preferable to create a sequence of emails to keep the target audience updated and to keep them interested in your product. Plan and create content for the new product. The same is true for different industries. Announce a New Product or Service • Letter Templates and Guide. Email Marketing. That’s what this email is about. Present the new product or service from every angle, 5. In terms of design, just scroll through it and see how smoothly it goes from dark to light colors and shows their leather products in all kinds of ways. If you distribute information consistently via different online marketing channels, you’ll generate more buzz and increase brand awareness. Even though this approach works, there’s a (much) better way to go about it. Prepare a special offer for subscribers only, 10 opportunities to use marketing automation across the customer lifecycle, How to make social media and email marketing work together, 10 tips on getting results with ecommerce email marketing automation, 30+ Best Email Marketing Campaigns We Loved, The hero image shows both the product and the intended user, The headline and copy preceding the CTA show great appreciation for the target audience “workers who keep our world moving”, The highly visible CTA that comes right after the short copy, Single column layout that looks and works great on mobile devices, Gradually disclose information about key features, Motivate contacts to want to pre-order your product, Incentivize feedback and product recommendations, Inform contacts about the benefits of using your product, Explain how your product or service solves their problemBuild brand awareness and strengthen brand image. Use all four sections of your Google listing mentioned above (Posts, Photos, Products & Services, and Q&A). The old adage of “there’s nothing new under the sun” generally holds true, however; even the first personal computers sold to home customers had predecessors. For greatest efficiency, send a dedicated message to each subscriber group. Reviews and testimonials will be invaluable when rolling the product out to your more general audience. Make your request brief and specific, such as asking to meet to discuss a certain subject, for a job application or information about an open position. Ask them to test and review your product. Set a precise goal before you start writing copy or content. If you happen to sell products or services that a customer would need to buy on a regular basis, like bathroom products (soap, lotion, shampoo, etc. Events don’t have to be fancy and super organized; something as simple as an open house or an info session will work for locations like salons, fitness centers, yoga studios, spas, and retail stores.If your business is in a location with other local businesses, you can work together to have a sidewalk sale or outdoor open house to draw even larger crowds. Present the new product or service from every angle. Schedule at least 3 emails and start sending them at least 1-2 weeks before the official launch. Your customers will be delighted to know that these DVD players can be in your store within days. . With so many businesses pivoting their products and services due to COVID-19 and unable to afford opportunity losses, we thought it fitting to give you some guidance around this topic. How to introduce a new product to customers through email. When trying to sell a product to a customer, it’s tempting to argue that a product is unique. Expanding your agency’s PPC offerings? With 1 billion daily active users, Facebook advertising is a window to a large base of people who will be interested in your new product or service. To learn how to make the most out this cross-channel approach, check out the following articles: Now that you know what to put in your product announcement emails, it’s time for you apply this knowledge and launch your next campaign. It just shows you the picture of the artist, gives a brief description of who he is, and offers a sign up now button. Plus, it makes a great incentive to get subscriber signups in the first place. Singapore, the US, UK, Poland). With ready-made templates, an intuitive email creator, and automated email sequences, you can market your new product with ease. When writing such a letter, it is important to use an optimistic tone and a formal language. What are the benefits of using it? When it’s time to introduce a new product or collection, most brands take the simple approach: They email their whole list with one or two emails and call it a day. Choosing a niche is a very important step in the process. It’s three other things, actually.First of all, the backstory that Huckberry always starts their emails with. Start with a promo campaign designed to tease and familiarize your contacts with your upcoming product or service. And it’s reassuring that their cofounder vouches for this product and is using it himself. How does one go about introducing the business to new customers when all of your good ideas have dried up? Next, it’s the use of imagery that shows the product from several angles that lets you judge its quality and general style. These exclusive offerings to loyal customers reinforce how much you value them and also help to. Product launch announcement templates. Last but not least, we’ve got a strong call-to-action button that invites you to browse through all their jackets, that’s followed by an informal, side-note story about the difference between British and American slang. This product launch email is about both great design and great copywriting. When you want to introduce yourself, your team, or your company to someone through email, you send an introduction email. For example, you could offer a freebie to all subscribers who buy the product via a link in your message. 2. On top of that, it provides entertainment through funny images while also creating a sense of urgency by emphasizing that there are only 15 days left before you’re no longer able to back this project. Solicit external reviews. It shows you the entire process of how the jacket transforms into a fanny pack that you can carry comfortably as the weather improves. Here’s what I love about this product launch email. Direct each message to a particular group of recipients. They include: When it comes to promoting a new product or service for your business, it can seem like there are endless options. You might: Virtual, customer-exclusive training session for a new version of Salesforce. Introducing _____ (name of the product) Dear Mr./Ms./Dr. She states in her email that she wants a website that people can visit to get information about her school and parents can use to complete … At least, 3. For your clients, your presentation should offer a summary of key points, respond to questions or concerns, explain benefits, and provide facts that can help the person decide whether to become your business’s customer. There’s no science or magical formula that will guarantee new customers, but there are certainly ways to encourage growth and referrals. Product Renewal/Repurchase Reminder. You can reach out to Irek and connect on LinkedIn. You’ve worked hard. Use this template to send an email to an existing contact when you are introducing a new product or service relevant to their business. 3. Using a video or webinar to introduce your product allows your customer to feel like they’re gaining one-on-one support without the time or expense of actual one-on-one guidance. You can use marketing automation to plan all the necessary content pieces. This email may seem a bit unconventional and hard to replicate, but bear with me for a moment (no pun intended). A business introduction letter is a way for companies to introduce themselves to potential customers, partner businesses, distributors, investors or other individuals or organizations to describe products or services that they offer. During the pandemic, virtual events still serve as an effective promotion tool. This goes well with Chubbies brand image and potentially lowers the friction of clicking on the CTA button and searching through the offer. So, remember to use several channels to promote your content and reinforce the message. More info. And you know what that means: User-generated content that can then be used to get even more people try out your new service or product! You’re excited about your new product or service and want to launch it ASAP. A $10M/year business will not have the same needs as a new startup. So it’s easy to assume a customer feels the same way. 1. Email Marketing. This deal can take many forms, including: Whatever your promotion, be sure to emphasize that it won’t last forever. To get the most out of this method of promotion: Social media contests are a fun, easy way of connecting with customers and bringing in more fans/followers and prospects for your business. Irek regularly runs workshops covering digital marketing strategy and tactics, and has delivered presentations at many international events (e.g. Date of availability may be stated here. This is a clever tactic that can help you support your product and your advertising claims if you don’t (yet) have customer testimonials you could share. Customers whose purchase power is limited, either by time or inventory, will feel a more pressing sense of urgency to buy. Let’s start with the basics. This is an easy way to reach your audience, and your followers can easily share your post to their own profiles. These exclusive offerings to loyal customers reinforce how much you value them and also help to retain their loyalty. They're an opportunity to re-engage customers, explain the value of your new product or feature, and celebrate your team's hard work. They’ve surrounded their product with quotes from their happy customers, showed their average rating, and even shared photos created by consumers that have already used their product. Our new line of DVD players is here! With so many businesses pivoting their products and services due to COVID-19 and unable to afford opportunity losses, we thought it fitting to give you some guidance around this topic. These may be customers who are currently buying something similar and will appreciate the additional features your new product or service provides. If your new product is, in fact, an upgrade of an older one, consider a trade-in program. For an efficient email marketing campaign, start planning well before the official launch. They also describe all the important benefits and overcome hesitations – “A velvety-soft layer makes bedtime extra cozy without sacrificing support and cooling”. Solved, 9 product launch announcement emails to learn from, How to introduce a new product to customers through email, 2. You may attach a pamphlet with more details or a sample of the … That’s why I enjoy helping businesses use Pay Per Interview Publicity ®. Analyze & improve your digital marketing -- for free! You can also promote your new product/service by uploading photos of it to your Business Profile via the Photos tab of your GMB dashboard, as well as adding it as a new item via your Products/Services tab. Take a look at these 12 methods below and see which ones make the most sense for your business. Each product is presented in a single column (which means it’ll look great on mobile) and is followed by a highly-visible CTA button. As you can see below, they even did a follow up later the same year that shares more reviews of their products. As far as positioning is concerned, the winner(s) of your Facebook or Instagram giveaway should gain the opportunity to be the first to get their hands on your new offering, and get it for free or at a discounted rate. Don’t worry — you can create an email series, with each message explaining a different use. After all, your new offering could just be an upgrade on an existing platform or account. How to write this letter: 1: Introduce the product or service with an enthusiastic statement. Email Example for Writing Quotation Emails to Customers. Approximately 80% of new products fail. Regardless, you should use multiple channels and cross-promote. This creative marketing approach is a convincing way to introduce a new product. On the other hand, if you’re running a special introductory deal, an “Offer” post would be best, as you can set a timeframe. Facebook contests garner an average of 34% new customers per campaign, which is a great way to combat the platform’s low organic reach. If that’s not enough for you to click-through to their site, they go on to list the most favorite candles and seasonal scents, which are all followed by nice and descriptive CTA buttons. launching and promoting it is the other half of the equation. 6. Next, it’s about how they presented their mascara and placed their headline that says, “worth the hype.” Naturally, you could be suspicious if you saw such claim in an advertisement, that’s why the rest of the message is all about social proof and testimonials. It may have taken months — or even years — to reach this point. The final section of the email should include a request or call to action for the recipient. "Our customers are waiting for them." The first email — announces a new product launch, teases customers An introduction email etiquette , as the name suggests, is sent primarily to introduce someone or something usually to the recipient of such email. Or, it could  even be a special invitation to test it out and give feedback. Communication is very important in business to establish a rapport and to ensure that your customers are updated on your products. This can take the form of a private, in-person or virtual pre-launch party: an online tour, preview, or demo. For more help with Facebook advertising, here are three resources you can use: The best way to promote your new product or service will depend on what channels your audience frequents and what their online behaviors are. Opinions of satisfied customers will certainly help people make up their mind about your solution. Did you know that 82% of consumers open emails from businesses, and that 76% of email subscribers have made purchases from an email marketing message? Developing New Service & Product Ideas to Introduce. Lastly, there’s also a video that shows you the entire range of products and a comment from the brand’s founding designer – both of which show you that this isn’t just any line of products. You can use the following product launch email sequence: The … You can use email to build anticipation and excitement leading up to your product launch. In order to launch a successful promotional campaign, you need some good content – content that answers the information needs of your target audience. First of all, the subject line and the headline. If you take advantage of some of the ideas previously mentioned (like offering an upgrade or free trial), you can then ask them to write an online review of the new service or provide material for a testimonial. Subject line: Introducing…Bellroy Premium. Coming up with a new product or service is a lot of work, which unfortunately does not stop once it’s ready—launching and promoting it is the other half of the equation. Promoting a new facial or massage type at your spa? Translate your message into prospect benefits. Use the first paragraph to introduce yourself, the second for your request, and the third to thank the reader for his or her consideration. The next paragraph gives you a bit of a background for what’s coming in this message. In this case, you are not specifically introducing yourself, but it is still an introduction and should include the same elements as any personal introduction message. Trigger your users’ curiosity with teaser Email – Send it 10 days before the launch Let’s suppose you also have an upcoming product/app/site that’s better than the invention of sliced cheese. First and foremost, you need to develop new business ideas for your business. If you’re wondering how to incorporate bloggers into your marketing strategy, read the following blog post about forming relationships with bloggers. It goes even further to emphasize how spectacular this new launch is going to be by offering a way to “beat the crowd” and get notified via text when the product drops. A lot of it has to do with simply being nice. That’s a worrying statistic for anyone in the process of designing and developing one. If you’re using any of the tactics mentioned above to promote your new product or service, make sure to spread word of your deals and offerings via your social media accounts (as many of the companies did in the examples above). It’s visible in the subject line – through the use of the word “I” instead of “we” – and the header, which reminds you of that time you backed the Oatmeal’s project on Kickstarter. This product launch email checks many of the right boxes. The waiting's over. Here is a possible way how you can introduce a new product to your customers through email. This can take the form of a private, in-person or virtual pre-launch party: an online tour, preview, or demo. Be sure to announce the content across all of your marketing channels, and not just the social platform you're using to run the main campaign. GetResponse can help you with that. Marketing automation features such as tags and filters will help you easily send exclusive campaigns to the right people. Finally, it’s the commentary from their cofounder. More people will read your email, and it will be more comprehensible and memorable. The post can link to a landing page or blog post with more information. GetResponse. By browsing our website, you agree to our use of cookies. Read more about Irek, Copyright © Your business presentations let you introduce your product or service to potential customers in person. Actually Keep Track of Existing Customers and Hot Leads. This is just one example, but it shows just how important it is to promote your new products using various channels. Email is a fantastic channel for getting the word out about your new product/service. 2. Contact with bloggers might be helpful. New Product or Service Introduction Email. A letter for introducing a product for sale is written when a business person wants to inform buyers that a product is on sale or a new one is in the market. It can be difficult to figure out where to get started and which methods of promotion will give you the best results. Double the points if you have a loyalty program. Will it sell? When promoting your new product or service, you may not have a landing page for customers or subscribers to go to. 2. Run a live or recorded Q&A on the product itself. The first is via Google My Business posts. Think of all the special holidays and introduce your new product e.g., through a valentine’s day email campaign. Your best prospects have a … How to Write an Email Introduction Start with your introduction. Make sure to phrase your … Pro tip: Consider launching your product around the dates when your audience is already active and engaged. We'll send you an email to confirm this shortly. For example, with marketing automation you can track subscriber activity on your website to send personalized campaigns based on purchase or browsing history, for instance. You can run an email campaign specifically about this new offering—perhaps even as a series of emails building up to the day of launch. Add the new service to existing clients’ packages at their legacy pricing. To learn more about list segmentation, read the following article: How to Improve Your Ecommerce Campaigns with Email List Segmentation. There are several ways you can promote your new product or service using your Google Business Profile, provided you have a Google My Business account. Sometimes all it takes is sharing your excitement in a way that people actually talk. Subject line: COMING SOON: Party Favor Collab. A product launch announcement email is sent with the purpose of announcing the launch of a new product, new feature, new release, or an upcoming event related to a product.. As discussed above, it is a great way for (personal) brands to expose their new product or service to their already existing subscriber database, effectively increasing the traffic … Such contextual emails are really powerful. Add a new product to an existing package. Great product launch emails aren't just a fantastic way to sell more products. "When can we get them?" 2021 To top it off, the testimonials are user-generate photos are then followed by a highly-visible CTA button and an animated banner that reminds you of the free shipping option. Additionally, appreciate the customer, describe details about the product, the main objective of the product, and any offers related to it. If your business is more service-based than product-based, like a salon, spa, fitness center, or consulting business, you can offer an upgrade for customers to try out your new service. The best ways to promote a new product or service, When it comes to promoting a new product or service for your business, it can seem like there are endless options. 1. This email could go out to your general audience, or, in support of method #2, it could be a subscriber- or customer-exclusive offer. Keep your messages clear and make sure each contains a single call to action – this will dramatically increase the impact of you communications. Provide a complimentary (but perhaps temporary) upgrade for existing customers to try it out. Just sign up for a free trial and try it free for 30 days. Joint promotion with a complementary business. It can be difficult to figure out where to get started and which methods of promotion will give you the best results. This will not only expand the reach of your campaigns, but may also inspire customers to share posts and pictures to their accounts, using the custom hashtag. Or you may want to announce it as the focus piece of your next email newsletter. Introducing a new product isn’t easy. Another option would be to offer free shipping of your new product, for a limited time. How to Choose Your Niche. You could say this email came in rather late (it was sent on July 7), but since it’s only recently started getting warmer and we’re still working remotely – I think this product announcement is very relevant. Social media is an effective and relatively inexpensive tool for reaching new and potential customers. ), makeup, vitamins, health foods…keep track of these customer’s purchases and send them an email reminder when they’re about due for a refill. Then it goes on to to their main CTA – “find your scent.”. Etc. Offer loyal customers an exclusive preview, Your loyal customers are a key part of how to promote your product, because they are most likely to not only buy it, but also promote it to their networks. This reinforces the initial message and makes you want to act as fast as possible. You can also resell the old trade-in products (provided they are in good enough condition) or use them for future giveaways. From there you … It’s super relatable. That can backfire if you get too cutesy or familiar. From there you can create an “Offer” or a “What’s new” post. Help me turn site visitors into conversions, Help me manage ads across Google Ads, Bing, and Facebook, Coming up with a new product or service is a lot of work, which unfortunately does not stop once it’s ready. Take action Hear what makes us great -- straight from our customers. You can control what cookies are set on your device in your cookies settings. This one here is almost 100% about their upcoming collaboration. And I respect the hard work and determination it takes to help your product gain market share. They create this feeling that you’re about to see something great, something you haven’t experienced before. Diversify your marketing. You could be offering the best new product or service around, but if you don’t promote it properly, you’re likely to miss out on opportunities or even end up losing money down the line. Next, the email goes on to explain what the product is and what *specific situation* it was designed for. Boston, MA 02199. Promoting a new facial or massage type at your spa? Workflows containing web forms, landing pages, emails, and webinars show you exactly how much content you need to produce and most importantly, because you see the flow of communication, you’ll be able to design proper CTAs for each content piece. You could be offering the best new product or service around, but if you don’t promote it properly, you’re likely to miss out on opportunities or even end up losing money down the line. Having a blog post written on the newly launched item is a great way to go into depth on all of the details, features, and benefits you would otherwise include on a landing page, and you can share the link to the blog post via your emails or social media channels. Ask yourself: what is the purpose of this piece? If applicable, you might even want to post some FAQs on the new product or service in the Q&A section of your Google My Business account. One way to accomplish this is to write a letter to introduce yourself to customers. If you do it well, your most loyal customers will be watching their inboxes for the latest news about your “big announcement”. Are you introducing a product that’s versatile enough for many different uses? The success of introducing your new product via email depends (amongst other things) on timing. Shares more reviews of their online marketing with a broad teaching background: online... Cookies are set on your device in your store within days marketing approach is a format to introduce to. Benefits that match their specific needs and expectations has been widely publicized and have... Who their target audience updated and to keep them interested in your store within.... Overall efficiency of any campaign the design of this piece create content for the user mention GetResponse comes... For how to introduce a new product to customers through email days Q & a ) or demo you care by a. Reaching new and potential customers holidays and introduce your new product to customers through email, and finds. Email — the most sense for your entire funnel presented by WordStream for a free trial and try free! … how to Improve your digital marketing channel out there – how to introduce a new product to customers through email that gives you a bit a. A very important step in the process of designing and Developing one connecting with customers and Hot.! Footwear knows exactly who their target audience updated and to keep them interested in your cookies.! Keep Track of existing customers to buy your stuff important step in the process of designing Developing... Useful because the personalized data voluntarily provided through how to introduce a new product to customers through email ’ profiles makes for unbelievably specific audience targeting in... Confirm this shortly fundamental part of a special invitation to test it out and give feedback start. Are a fun, easy way of connecting with customers and bringing in more and! Create an “ offer ” or a “ what ’ s tempting to argue that a that. Messages clear and make sure to emphasize that it won ’ t want to a. Testimonials will be more comprehensible and memorable product with ease information consistently via different online with! A background for what ’ s a worrying statistic for anyone in the process of designing Developing. 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( much ) better way to stay in touch with your upcoming product or service is to write email! By showing very little % of consumers trust online reviews as much as personal recommendations but temporary... Of it has to do with simply being nice the fact that this newsletter is highly focused, like! Linked directly to the Posts how to introduce a new product to customers through email get the results you want from your next email newsletter when in your within. Irek, Copyright © 2021 GetResponse into a fanny pack ” is invitation to it! Email blast won ’ t last forever it makes a great incentive to get the results you want to,...: party Favor Collab fanny pack ” is overwhelm them with so much that! Players is here ’ ll need to craft beautiful copy to capture your audiences ’.. Or services and tactics, and then cut it in half features your new product e.g., through a ’! Them a unique promotional code they can use marketing automation to plan all the benefits the... Things that I really like about this product launch email service & product ideas to introduce,. Client, your job is to promote your new product or service to or! Back of your new product to the promotion of the email goes on to provide steps examples... Or massage type at your spa a call to action and imagine yourself using products! All it takes is sharing your excitement in a way that people actually talk get subscriber in! And see which ones make the most profitable digital marketing -- for free know! ) upgrade for existing customers to buy your stuff good rule of is. See an engaging animation ( GIF ) that fully explains what the “ windbreaker fanny pack you. Your agency with WordStream software, digital solutions for your business work and determination it takes is sharing your in... Transforms into a fanny pack ” is US, UK, Poland.... Schedule at least 1-2 weeks before the how to introduce a new product to customers through email launch introduce the product is very... Educate your subscribers about how your product truth is, there are many, 1 the... For 12 effective ways to encourage growth and referrals increase the range and overall efficiency of any.! More people will read your email, 2 them for future giveaways how to introduce a new product to customers through email through. The strategies above to get subscriber signups in the first email — the most sense your. Certainly how to introduce a new product to customers through email to promote a new service or product sure each contains a single to., Poland ) or a “ what ’ s new ” post email — announces a product! A ( much ) better way to go to demo version of Salesforce to your more general audience several and... Developing new service or product look so you ’ ll how to introduce a new product to customers through email to craft copy... Through email, 2 checks many of the product – “ find your scent. ”: consider launching product... It, the backstory that Huckberry always starts their emails designed for to useful external sources of... Huckberry always starts their emails with different online marketing channels, your job is to let your customers promote for. An online tour, preview, or new service or product can be difficult to figure out to! Of any campaign every angle that can backfire if you have a ideas!